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October 2012

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Social Media Marketing

Taking Advantage of Social Media to Popularize Your Brand

The internet has grown so much that it is not surprising to see people get to interact more with each other online than in real life. This is why social media sites like Facebook and Twitter are experiencing exponential growth through the past years. For someone with an online business, taking advantage of millions of people on social networks could prove to be one of the best moves they can make.

Creating an online reputation is a slow process. You have to gain the trust of a handful of people in the beginning so that they would only have good things to say about your product or your brand. If these people are heavily engaged in social networking sites, they could easily send hundreds of people to check out your products or services.

Let’s say you are selling a product for fishermen and one of your first consumers has plenty of fishermen friends using Facebook, he can give you a good feedback and post it on his wall especially if you have gone the extra mile in serving them. Once his or her friends read that feedback, they would be easily persuaded to check out your products because the review came from a person who they trust. Now what if you have hundreds of people posting positive things about your site on social networking site? That would seriously make your brand popular which is always a good thing.

To fully take advantage of this social media revolution, it is strongly recommended that you be visible on these social media sites. For example, in Facebook, you can create a page for your company and add an app that would be of help to people who are checking out your page on said site. The more useful your Facebook application, the better chance you have of turning your visitors to paying customer which is what you should be aiming for right from the start. This means that social media sites are not only great for having your customers spread the word about you but also a good way to find potential clients.

Bing and Yahoo

Bing And Yahoo To Have Very Similar Algorithm

Optimizing your site for search engines has a lot to do about understanding what factors search engines take into account when ranking sites in the search engine result pages. If you have a very good idea of what a search engine likes or what they do not like, you do everything on your site to make search engines like it better.

Google is currently perched at the top of the search engine mountain which means plenty of people are optimizing theirs sites to make them look good to Google. But two major search engines are teaming up to try and get the top spot from the big G.

Earlier this year, Microsoft and Yahoo! signed a deal that would have the two giants working side by side to make both Bing and Yahoo! better alternatives to Google. They have a lot of ground to cover though as Google has millions of users and unless they come up with something revolutionary, they would not be able to take as many people as they want off Google.

For online marketers with their search engine optimization campaigns in place, the deal between Microsoft, the makers of Bing and Yahoo! means they have to adjust their campaign to take into consideration any advancement in the field of search engine algorithm made by these two entities.

David Roth, search engine marketing director of Yahoo though recently said that the two search engines would have very similar result pages. This of course means that if you are ranking well in Bing, you would also do great on Yahoo SERPs.

There will be some small changes though as both companies are already injecting cash into making both search engines better. Through the following months therefore, marketers should look carefully at the way these search engines are behaving and what they like for sites to have. If you can get a clue on how their algorithm works and what factors are being considered, you might get a whole lot more visitors in the very near future. As of now, the changes made to both search engines are being tested and would be eventually used widely.

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