The British got it all right when it comes to internet marketing based on the result of the study conducted by Search Attitudes. The study involved asking people which they prefer, relying on natural search results or clicking on ads that come with the search engine results.
This means that for webmasters aiming to have a lock at the British online market, search engine optimization is of essence. Pay per click ads is sometimes great because if you bid high enough, your site would be listed above or on the side of the organic search engine results. Some people tend to mistake these ads as part of the organic search engine result thus clicking them. Majority of Britons asked for the study though are discerning and know about these ads and they prefer on clicking on the organic search results.
The study also shows that the younger generation in the United Kingdom, half of the respondents of the 18-24 years old demographic to be exact, are using real-time search from sites like Twitter. For webmasters, this means that to put their brand in front of these youngsters, they have to have a solid social media marketing plan. That is having a presence on sites like Twitter and Facebook.
What this study shows to webmasters is that you can always pay for ads to take a shortcut to the top of the search list, but you could not bank on it to have people trusting to go to your site. After all, people who are Internet savvy would know that there is a reason why a site is ranked first on the organic search result and that reason is good enough for them to choose it over a site which has paid to be placed in front of them.
If you therefore have a website and you want more people to get to know your brand, look at and buy your products and services, one of the best investments you can make is to hire an SEO consultant or study about the whole thing and use it to make your site more search engine friendly as well as usable and practical for human visitors.