That is the process of making sure that your site is optimized so that it will be on the top pages of search engine results. There are plenty of tips and techniques that SEO experts would tell you and if they make sense, you should follow them so long as it does not violate the basic rule of SEO which is to go organic.

One of these tips that make sense is that if you really have to use JavaScript in your website, like for drop down menus and whatnot, make sure that you have text links corresponding to the links on the menu. This would give your site the same content that search engine spiders can read. This is because search engine bots cannot yet read JavaScript.

Remember that content is king when it comes to search engine optimization and queen is linking. Even if you have great content on your website, it does not follow that you will have good Google rankings. To be able to achieve that, you should have plenty of links going to your site giving search engines the impression that your site is popular as many sites are referring to you.

Another thing that you should keep in mind is that the whole SEO process is an ever changing one. Even if you have reached the first page on Google or any search engine, it does not mean that you have to stop. Search engines continually change their algorithm to make it better. If you do not change with the times, your site will soon be found on the bottom of the rankings again.