When it comes to search engines, there’s no doubt that Google is the king. Millions of people not only in the United States use Google to search for things online. For online entrepreneurs, this means that they have to tailor their site to look god to the said search engine. This tactic though of optimizing a site for Google alone could see a major change in the near future with Bing, Microsoft’s search engine becoming more and more of a threat to Google’s domination of the search landscape.
Google still holds the majority share of the users using search engines but Bing and Yahoo are showing signs of life. With Microsoft putting plenty of money on the development of their search engine, more and more features are being included. Features like tracking flight fare and tracking down addresses were added to Bing while Google has yet to make something like that happen.
The addition of features to Bing has made Google start rolling out more features for their search engine. They already have the same image search result page interface similar to Bing. This means that Google is watching Bing closely and is doing something to make sure that they retain browsers who like Bing’s features not found on Google.
If your online business is being promoted online through search engine optimization and you are only tracking your ranking on Google, you might look into your Bing rankings as well as Yahoo rankings. Since Microsoft and Yahoo Inc signed a deal earlier this year, they have been in collaboration to make their search engines more competitive to Google’s.
For the regular person, the competition between Google and Bing as well as Yahoo could prove to be a good thing. With one side adding features to their site, you can expect the competition to match that move and more. This will definitely make the search landscape a better one for users. Add to that the revival of Ask.com’s question and answer based search engine and you might find using different search engines for different things. That is until one search engine finds a way to add all features that people would find useful.
