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Leveraging Local SEO

local-seo

Here’s a recap of my talk last weekend in the First Iloilo SEO Conference. The powerpoint presentation is also at the bottom of this post.

Local SEO is all about taking a NAP

Name, Address and Phone Number – the most important things when you are doing local search engine optimization. You should establish consistency with your NAP across the web, from your website to all the major data providers.

Name – stick with your business name. There’s nothing more like being known for a single brand name.

Address – be consistent on how you display it. If the displayed address on your website writes 206-A Antel Seaview Towers, Roxas Boulevard, then it should be submitted to data providers as is, not like 206 Tower A, Antel Seaview Towers, Roxas Blvd.

Phone number – have the same number across the web. No toll free phone numbers, no tracking phone numbers. local area code provides more accuracy.

Local SEO On-Page Components

Geo Specific Keyword Targetting – a must within your meta tags, h1 tags, body

Title Tags:

Meta Tags:

How to find web citations for your local seo campaign

Competitive research – perform a competitor NAP search and you will be presented with citations that they have.

Citation tools:

http://www.whitespark.ca/local-citation-finder/

http://citationlabs.com

More citation tools worth to mention – https://digitalresearchtools.pbworks.com/w/page/17801648/Citation%20Management%20Tools

The Local Search Cycle 2012

Localeze and Infogroup – major data providers that emerged as the top source of local search giants such Google places, Yahoo Local and Bing Local as well as big social media networks like Facebook, Twitter and Foursquare.

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