Optimizing your site for search engines has a lot to do about understanding what factors search engines take into account when ranking sites in the search engine result pages. If you have a very good idea of what a search engine likes or what they do not like, you do everything on your site to make search engines like it better.

Google is currently perched at the top of the search engine mountain which means plenty of people are optimizing theirs sites to make them look good to Google. But two major search engines are teaming up to try and get the top spot from the big G.

Earlier this year, Microsoft and Yahoo! signed a deal that would have the two giants working side by side to make both Bing and Yahoo! better alternatives to Google. They have a lot of ground to cover though as Google has millions of users and unless they come up with something revolutionary, they would not be able to take as many people as they want off Google.

For online marketers with their search engine optimization campaigns in place, the deal between Microsoft, the makers of Bing and Yahoo! means they have to adjust their campaign to take into consideration any advancement in the field of search engine algorithm made by these two entities.

David Roth, search engine marketing director of Yahoo though recently said that the two search engines would have very similar result pages. This of course means that if you are ranking well in Bing, you would also do great on Yahoo SERPs.

There will be some small changes though as both companies are already injecting cash into making both search engines better. Through the following months therefore, marketers should look carefully at the way these search engines are behaving and what they like for sites to have. If you can get a clue on how their algorithm works and what factors are being considered, you might get a whole lot more visitors in the very near future. As of now, the changes made to both search engines are being tested and would be eventually used widely.