The internet has grown so much that it is not surprising to see people get to interact more with each other online than in real life. This is why social media sites like Facebook and Twitter are experiencing exponential growth through the past years. For someone with an online business, taking advantage of millions of people on social networks could prove to be one of the best moves they can make.
Creating an online reputation is a slow process. You have to gain the trust of a handful of people in the beginning so that they would only have good things to say about your product or your brand. If these people are heavily engaged in social networking sites, they could easily send hundreds of people to check out your products or services.
Let’s say you are selling a product for fishermen and one of your first consumers has plenty of fishermen friends using Facebook, he can give you a good feedback and post it on his wall especially if you have gone the extra mile in serving them. Once his or her friends read that feedback, they would be easily persuaded to check out your products because the review came from a person who they trust. Now what if you have hundreds of people posting positive things about your site on social networking site? That would seriously make your brand popular which is always a good thing.
To fully take advantage of this social media revolution, it is strongly recommended that you be visible on these social media sites. For example, in Facebook, you can create a page for your company and add an app that would be of help to people who are checking out your page on said site. The more useful your Facebook application, the better chance you have of turning your visitors to paying customer which is what you should be aiming for right from the start. This means that social media sites are not only great for having your customers spread the word about you but also a good way to find potential clients.